Hi, I'm Lee. And I'm in business to do ONE thing: serve you. And that means I can show you how to position your agency as the only logical option for your prospects.
Brand positioning is what separates you from your competitors, builds value in your brand, and makes you the only choice for your target audience. It is very important to have a strategy and a plan of attack. Thus, the "Brand Positioning Vortex" was born. In the beginning, a vortex doesn’t have much pull, but as it grows, it grabs everything close to it and does not let go until it reaches the center.
Obviously everyone wants their prospects to perceive their brand as the only choice, but exactly how do you get your agency to that level? Well, in this course we are going to give you the exact items you need to get in place, help you create a brand positioning statement and give you our brand vortex worksheet. When you are done with this course, you will have a clearly defined brand position statement, know exactly what items you need to get in place and have a plan of attack to get it all done.
If you are a smaller or newer agency, you should focus your efforts on influencing your prospects’ buying decisions with as much pressure and pull as possible. Concentrating on being influential and having impact on a few prospects is more important in this stage of business development than just putting your logo in front of a bunch of people, and the latter can cost you a fortune. This doesn’t mean you can scrap your advertising budget, but you do have to find a healthy mix between the two. To put things in perspective, think about it like this: would you rather get 50 leads a year and close 25 of them, or would you rather get 100 leads a year and close 25? Remember it costs money to get every single lead, so you have to make a decision about which is more important to your agency, closing more of the leads you already get, or getting a lot more leads.
CREATING YOUR BRAND POSITIONING VORTEX
BEGINNING YOUR
BRAND ANALYSIS
CREATING YOUR BRAND POSITIONING STATEMENT
IMPLEMENTATION
OF BRAND ASSETS
"With Lee's guidance, we've made changes that increased sales, production, overall employee happiness AND simplified my own position!"
"Thank you for putting together a program that finally puts real world and practical content all in one place from someone who's been there."
"So I'm reinforcing my brand, and I'm creating raving fans that I wasn't creating before because frankly, I allowed myself to fall to the wayside.... He's a good ol' boy, who helps you get good ol' results!"
“When I wanted to shake up my business and take it to a different place, I knew that there were systems and processes I needed to put in in order to reach the markets I wanted to work with. There was only one person in my mind to go to and that was Lee Goff.”
“Lee really helped me understand lead harvesting… and also helped me to develop a sales funnel. In the past, it was more of a haphazard format, but he really helped me structure that so that I can close more deals… and that’s the name of the game.”
"Lee really rolled up his sleeves and jumped into the trenches... there were a lot of numbers and metrics floating around our business, Lee allowed us to drill down to which numbers are important, some you may not be thinking about."
Since founding GetUWired in 2003 in Lee’s upstairs bedroom, GetUWired has helped thousands of business owners around the world break through the glass ceiling and live the lives they deserve — making more money with less work and having more time for all the things they love. Lee is living proof that his formula works.
At GetUWired, Lee and his leadership team won the following Awards: 2012 Technology Partner of the Year, 2013 Infusionsoft Innovator of the Year, Top Company Culture – Entrepreneur Magazine in 2015, and Infusionsoft Elite Business of the Year Finalist in 2015. Some of GetUWired’s top clients also were the Ultimate Marketer of the Year Winners in 2012 and a finalist in 2014.
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You are fully protected by our 100% Money Back Guarantee. If within 90 days of making your purchase, you haven't gotten what you spent on this course, we will personally work one-on-one with you until you do. No gimmicks. We are real people with real concern for our prospects and their agencies. We mean it when we say that we're in business to do 1 thing and 1 thing only: serve agency owners like you.