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WITH SOMEONE WHO HAS BEEN IN YOUR SHOES
Giving you practical ideas to break the glass ceiling you're trapped beneath, and get your agency running like a well-oiled machine.
Hi, I’m Lee Goff
While building my agency, I would have given almost anything for a series like this one. A roadmap that could provide the exact systems I needed to grow my agency faster, with more efficiently and less stress. Plus be able to run it in a way that did not require everything to be tethered to the agency owner; like it was in the first years of my agency.
After spending 13 years founding, building, scaling, retiring from and then successfully exiting my digital agency...I put together my coaching programs. This webinar series & my book make up the best of the best from those 13 years plus 2 years of researching, developing and testing the best tools, systems and processes available for my fellow agency leaders.
Monthly Webinar Topics and Dates...
10 Step Niche Process
Why is such a big deal to find your niche? Ever heard of the phrase “history always repeats itself?” Well, it is true. I will explain our 10-step niche down process in this webinar and explain why it is CRITICAL to niche down ASAP with your agency.
JAN 30, 2019, 12:30PM EST
Productization – Legos
Learn how to create a value-based pricing model that allows you to hand off projects with confidence that your offering is consistent. In this webinar, I will demonstrate our “Legos Productization Pricing Model”. I will show you how to get out of the weeds, and get in the driver’s seat.
FEB 27, 2019, 12:30PM EST
Proposal Creation & Delivery System
I cover all of the steps required to create a streamlined proposal template and delivery system that will dramatically increase your agency's close percentages. After implementing my proposal process, Brennen closed over $500K in residual contracts, and it took him less than 5 minutes on average to create each proposal.
MAR 27, 2019, 12:30PM EST
Increase engagement and remove yourself from the sales process. When you add an elevator pitch and sales deck to the proposal delivery system, you will have a simple process that allows you to streamline and scale your agency's sale capabilities.
APR 24, 2019, 12:30PM EST
Lead Generation & Forward Movement
My 100% guaranteed method to drive new business in the door! We have everything we need to generate sales, now let's get out there and drive some revenue. In this webinar, I will explain how to get targeted leads and qualify them using your elevator pitch, sales deck, and products.
MAY 29, 2019, 12:30PM EST
In my Traffic Generation webinar, I explain how to build long-term and profitable traffic sources. Our P.O.P. framework (Pay now traffic, Ongoing effort traffic, and Pay later traffic), Guerrilla marketing warfare, and the Top 30 traffic generation sources will break down how to pick the best option for your agency both now and long-term.
26, 2019, 12:30PM EST
How to permanently fix the “How do I get New Leads?” problem. In this webinar, I show you how to eliminate the peaks and valleys of lead generation. I call it lead harvesting and if you get this right, you will have a consistent stream of buy mode ready leads for your agency.
JUL 31, 2019, 12:30PM EST
I will cover my 8-step project management system that is guaranteed to eliminate scope creep and set the proper expectations every time! We go over the 5 legal agreements, 8 step system, scope doc templates and more.
AUG 28, 2019 12:30PM EST
Sales and Marketing Automation
In this webinar I give a comprehensive overview of the exact steps you take to create a world class sales and marketing automated system complete with the KPI dashboards you will need to get in place for predictable and reliable sales machine. Learn the exact steps you need to take your sales to the next level, eliminate follow up failure today!
SEP 25, 2019, 12:30PM EST
Key Performance Indicators
How to track success and failure to ensure you are guiding your agency in the right direction for long-term success. In this webinar I cover the big 3, what are the 3 KPIs every agency must know to be successful!
OCT 30, 2019, 12:30PM EST
In this webinar I cover the top positioning elements you need to get in place for your agency to increase pricing by at least 20%. Some you can control, some you cannot, tune in to find out how to accelerate your brand positioning elements and speed up your time to close numbers.
NOV 26, 2019, 12:30PM EST
I cover the 3 M’s of pricing and discuss how the 6 different pricing types can be applied to your agency.
DEC 18, 2019, 12:30PM EST
DO YOU HAVE MY BOOK?
NOT SURE IF YOU KNOW THIS OR NOT, BUT THERE IS A BOOK THAT INSPIRED THE AGENCY SUCCESS ROADMAP WEBINAR SERIES.