Facebook Groups: You Get Out What You Put In

4 Minute Read… There are more than 2 billion active monthly Facebook users. More than one billion of them use Facebook groups every month.  The total cost to start or participate in a Facebook group is $0.   So although Facebook Ads are important, they should only be one aspect of your marketing strategy. If you want…

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22 Topics for Your Agency’s Evergreen Emails

5 Minute Read… Evergreen content means you can create once and use it forever. Every couple of months you’ll want to go in and check on it, just to make sure it’s relevant but it eliminates hours of work trying to constantly create content. Once you get about a year or two’s worth of content you…

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10 Marketing Tools to Increase Your Agency’s Website Traffic

7 Minute Read… Driving traffic can be a magical mystery ride sometimes. Where is this influx of visitors coming from and where did they suddenly disappear to? Then you’re left trying to figure out how to get more. You dabble in social media but it doesn’t really work, you dabble in content creation but that doesn’t…

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6 Surprising Lead Harvesting Techniques That Actually Convert

6 Minute Read… So you’re getting a steady flow of traffic to your site, that’s great! Except… It doesn’t mean much if you’re not getting those leads into your basket and they’re not converting. Yeah, you’re getting some exposure and getting your brand out there but once those prospects leave your site they’re gone and so…

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How to Eliminate Follow-Up Failure

4 Minute Read… I recently had the pleasure of speaking to an elite group of business leaders at my chamber of commerce. Before speaking I took a poll on what aspect of their business they were most worried about. An overwhelming majority responded that they were concerned with follow-up failure. Lacking a thorough follow-up system is a silver…

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3 Tips to Increase Your Agency’s Email Open Rates

3 Minute Read… Emails are a tough subject because there’s no secret formula when it comes to crafting an email and subject line, what works for one agency and target audience may not work for another. That’s why it’s so important to split test, track open rates, click-throughs, opt-outs, etc. The only real trick to a…

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How to Get More Leads for Your Agency from LinkedIn (for free!)

4 Minute Read…Even if you think LinkedIn isn’t for you, I’m here to tell you it is. LinkedIn is where people go to do business, grow networks, and improve themselves.It also has an audience of half a billion users and that number is only growing. Bonus, 45% of those users are decision makers, aka the qualified leads you…

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8 Ways to Make Follow-Up Failure Disappear

We’ve all been there. We take business cards and they get lost, we shake a hand and don’t catch a name, or even worse, they make it all the way into our database, but somehow they still somehow fall through the cracks. What do all of these scenarios have in common? Human error. Yep. That’s…

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