Facebook Groups: You Get Out What You Put In

4 Minute Read… There are more than 2 billion active monthly Facebook users. More than one billion of them use Facebook groups every month.  The total cost to start or participate in a Facebook group is $0.   So although Facebook Ads are important, they should only be one aspect of your marketing strategy. If you want…

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6 KPIs Your Digital Agency Should Be Tracking

5 Minute Read… Blue Cheese. Cats. The President. KPIs. What do they all have in common? You either love them or you hate them. So which one are you? Lovers: You may be a little metrics happy. You want to know the stats and data behind everything in your agency. Your KPI dashboard may even be your…

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3 Tips to Increase Your Agency’s Email Open Rates

3 Minute Read… Emails are a tough subject because there’s no secret formula when it comes to crafting an email and subject line, what works for one agency and target audience may not work for another. That’s why it’s so important to split test, track open rates, click-throughs, opt-outs, etc. The only real trick to a…

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