Agency Blueprint Course

BUT, good news!

We’ve decided to sell our Agency Blueprint courses individually as well as one whole entity, so this is an easy fix!

Click the green button below to learn more about how to become the proud owner of a brand new Positioning course made with you in mind.

“So I’m reinforcing my brand, and I’m creating raving fans that I wasn’t creating before because frankly, I allowed myself to fall to the wayside…. He’s a good ol’ boy, who helps you get good ol’ results!“

Ted Miller III, CEO/Founder
TrainingMastery3

WHAT IS BRAND POSITIONING?
Essentially, brand positioning is what separates you from your competitors, builds value in your brand, and makes you the only choice as far as your target audience, or customer avatar is concerned. We like to call it the Brand Positioning Vortex. In the beginning, it doesn’t have much pull on your target audience, but as the vortex grows, it grabs your target audience and does not let them go until they reach the center of the vortex (your agency).

WHY IS IT IMPORTANT?
As we’ve mentioned, brand positioning is important because it helps you do more with less. In other words, you spend less on media buying and you close more big money projects. How? Because your target audience is basically chomping at the bit to work with you.

POSITIONING ASSETS PRIORITY CHECKLIST
In this course, we provide a list of all the items you need to get in place to increase the brand positioning for your agency. Some of these you will already have, some of these items you have but they might be weak, and others you might not have at all. We have a list of about 12 items that are absolutely crucial.

CREATING YOUR AGENCY’S POSITIONING STATEMENT
We have created a very simple 3 step process to help you determine exactly what your agency’s brand positioning should focus on and how to get it implemented. Step 1: Brand Analysis; Step 2: First Draft of Your Positioning Statement; Step 3: Implementation of Brand Assets.
The more items you get in place, the bigger and stronger your vortex will become.

Every added asset will create a stronger pull, and before you know, it your target audience will be running to your agency to use your services.

BUT, good news!

We’ve decided to sell our Agency Blueprint courses individually as well as one whole entity, so this is an easy fix!

Click the green button below to learn more about how to become the proud owner of a brand new Pricing course made with you in mind.

“It’s made my life easier, it’s helped me with my pipeline, it’s helped me automate my processes, and really provided clarity in helping us get to those next steps to scale out the agency… I feel like we’re well on our way to 8 figures now.”

Nik Robbins, CEO
Be Top Local

15 WAYS TO BUILD MARKET VALUE
We broke down these 15 ways into 4 categories: 1. Increasing demand, 2. Provide clarity, 3. Return on Investment, 4. Perceived Value. As long as you’re increasing the flow of leads, giving detailed project management processes, giving results, and delivering world class materials, your market value will go through the roof.

DEVELOPING YOUR AGENCY MATURITY
The first thing all agency owners must consider is their agency’s maturity in regards to business development. How sophisticated is your agency? Have you serviced Fortune 500 companies? Do you have more leads than you can handle? Have you won countless awards? Have you been in business for 15+ years and been endorsed by celebrities? For most people, the answer to most (or all) of these is NO.

PRICING MODELS
This module educates you on the 6 most successful pricing models for agencies like yours: Fixed Bid, Hourly, Monthly Retainer, Value-Based, ROI-Based, and Package Deals.

BUT, good news!

We’ve decided to sell our Agency Blueprint courses individually as well as one whole entity, so this is an easy fix!

Click the green button below to learn more about how to become the proud owner of a brand new Project Management course made with you in mind.

There are thousands of moving parts to managing a digital marketing project. Managing a digital project creates a unique set of problems that offline projects do not encounter. For example, expectation levels are extremely difficult to define. With virtual products, the client cannot physically hold or walk through it with you. If you build a house, the client can physically walk through the house, touch the countertops. There’s a “WOW” moment when you deliver a new house to a client. With a digital asset, there’s nothing to physically walk through or touch. And what’s worse, for people who aren’t familiar with the virtual world, they perceive everything digital to be easy, so they ask for outrageous things that would never be asked for in the physical project management world.

You must have a strict project management process that ensures proper signoffs from the client, strict guidelines for the project managers to follow, and knowing when to escalate to management or present change orders if something happens outside of those guidelines. All of these can be moments in a project lifecycle that cause major problems and can cause you to either lose clients or go out of business. Neither of which are positive for your agency or your quality of life.

METHODOLOGY AND COMMUNICATIONS
Have a good amount of up front documentation before you get started with the project, but also let loose and let project managers determine when is acceptable to stray from process

PROJECT MANAGEMENT TOOLS
The tools you select will be dependent on your agency’s services, project management style, and communication standards. Every agency is unique and different; therefore the tools you pick will also be unique and different. We have divided the tools into three primary categories: Project Management Platforms, Online Meeting Tools, andCollaboration Tools.

LEGAL AGREEMENTS
There are 5 types of legal agreements you should have ready to go. Service Level Agreements, Terms and Conditions, Hosting Agreements, Privacy Policies, and Refund Policies.

BEST MANAGEMENT PRACTICES
To name a few: don’t skip ahead or interrupt your services even if a client begs or cries for you to. Have documented sign offs at the end of every phase to ensure that the client is happy every step of the way. Maintain transparent communications at all times with your client.

PERFECT LIFECYCLE
We have an 8-Step Project Lifecycle in place to keep everything on track. Start by calibrating the project so you can define expectations from the very beginning of the relationship.

SERVICE DEPARTMENT LEADERSHIP
A few best management practices for your service department leadership are… Fly By Numbers: use KPI spreadsheets to track your success. Performance Rewards: say thank you to your service department leaders often, and show them appreciation for their dedication and hard work.

BUT, good news!

We’ve decided to sell our Agency Blueprint courses individually as well as one whole entity, so this is an easy fix!

Click the green button below to learn more about how to become the proud owner of a brand new Lead Harvesting course made with you in mind.

“Lee really helped me understand lead harvesting… and also helped me to develop a sales funnel. In the past, it was more of a haphazard format, but he really helped me structure that so that I can close more deals… and that’s the name of the game.”

Nina Hershberger, CEO/Founder
MegaBucks Marketing

WHY LEAD HARVEST?
There’s a limited amount of people in your target audience. Only 4% of your target audience is ready to buy. The remaining 96% have either only just started researching or haven’t even started at all. The sooner you can get in front of them, harvest their contact information, and begin the education and trust building phase of marketing, the more successful you’ll be long-term

FRAMEWORK TO FOLLOW
There are three primary components to getting a flood of consistent leads for your agency: Lead Magnets, Calls to Action, and Traffic Generation. Without all three components in place, tested, and proven, you’ll continue to struggle with the peaks and valleys of lead flow that strangle your agency’s growth potential.

TOP 14 CALL TO ACTION TACTICS
Don’t make the mistake of having too few or too bland calls to action on your websites or digital assets. DIVERSIFY. Having a “contact us” form is not enough… even if they really want to work with your agency. You’ve got to put yourself in front of them and make it as easy as possible to reach you.

CREATING A WORLD CLASS LEAD MAGNET
Not all lead magnets are created equal, so what makes a great lead magnet? What makes some lead magnets convert and others fail? Make sure your lead magnets follow these 6 rules. Your lead magnet must: be quick and easy to digest, target a specific problem, provide a quick win, deliver overwhelming value, be instantly accessible, and increase brand positioning.

TOP 12 LEAD MAGNETS
We have provided an outline for 12 Lead Magnets created specifically for the agencies like yours. Through split testing and tracking you can figure out which ones work the best for you and appeal most to your target audience. Our Lead Magnet Creation worksheet will help you with this process. Pick a lead magnet, give it a catchy title, and check to see if it meets the criteria to be world class.

MANUAL LEAD HARVESTING
Qualified leads hide in Facebook groups, LinkedIn private messages, messengers, text, chat, and cold phone calls. Most agencies go wrong by attempting only once to follow up. Instead, have a New Lead Form that allows you to enter the lead into your CRM and marketing automation platform. Then it’ll kick off specific campaigns and create a new opportunity in your sales pipeline so they don’t slip through the cracks.

BUT, good news!

We’ve decided to sell our Agency Blueprint courses individually as well as one whole entity, so this is an easy fix!

Click the green button below to learn more about how to become the proud owner of a brand new Proposals course made with you in mind.

“Thank you for putting together a program that finally puts real world and practical content all in one place from someone who’s been there.“

Paul Barnes, CEO/Founder
MyAccountancyPlace

OVERVIEW/INTRODUCTION

DEFINITIONS

GUIDING PHILOSOPHY

DEFINE THE TARGET AUDIENCE

OUTLINE EXISTING ASSETS AND PROCESSES

STRATEGIC RECOMMENDATION OVERVIEW

PROJECT TIMELINE

ROI PROJECTION

UPFRONT CAPITAL INVESTMENT

FREQUENTLY ASKED QUESTIONS

HOW TO MOVE FORWARD

EXECUTIVE SUMMARY

DELIVERY