How do you charge higher prices without losing clients? Most agencies don’t charge enough for their services – and I’m sure you don’t either. There’s a way to raise your prices OVERNIGHT and still retain your favorite clients. Charge the price you’ve earned and the price you deserve. Stop undervaluing your services and raise your prices! Pricing can be a very complex topic; it literally has hundreds of moving parts. Over the past 15 years of being an agency owner or coaching other agency owners, I have figured out that it boils down to 3 simple concepts: the 3 Ms of Pricing. This formula is simple to understand, and if followed will allow you to increase your pricing by at least 10-20% in the next 90 days, and eventually allow you to double and maybe even triple your prices.
All three of these items play a critical role in how much and how often you can charge for your services. The value you provide based upon client reporting and project management processes all play a big role. If you can say you have been in business for over 15 years and serviced over 3,000 clients globally, you can obviously charge more than someone who is just getting started. As you can see, there are literally hundreds of variables that play a role in pricing. Fortunately for you, you already possess a lot of them, but you just didn’t know you could leverage them – until today. Pricing can be a very complex topic; it literally has hundreds of moving parts. Over the past 15 years of being an agency owner or coaching other agency owners, I have figured out that it boils down to 3 simple concepts: the 3 Ms of Pricing. This formula is simple to understand, and if followed will allow you to increase your pricing by at least 10-20% in the next 90 days, and eventually allow you to double and maybe even triple your prices.
All three of these items play a critical role in how much and how often you can charge for your services. The value you provide based upon client reporting and project management processes all play a big role. If you can say you have been in business for over 15 years and serviced over 3,000 clients globally, you can obviously charge more than someone who is just getting started. As you can see, there are literally hundreds of variables that play a role in pricing. Fortunately for you, you already possess a lot of them, but you just didn’t know you could leverage them – until today. In your agency about 10% of your clients are probably consuming 80-90% of your time. You have been afraid to get rid of them because they have been with you for a long time and are a huge part of making payroll every month; your bread and butter clients. But a crazy thing happens when you raise your prices: some customers will be upset and leave, but they tend to be the needy ones that consume most of your time. The good news is: you raised your prices for the clients who are STILL on board (and COMING on board!), so you’ve increased your total gross revenue by 10-15%. This means that losing 5% of your clients will be more than made up by the higher prices.

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