How to Hire the Right Digital Agency Coach
With approximately 53,300 business coaches (not all in the digital marketing industry, although it seems like it lately) to choose from, how do you know you are hiring the right…
Get more clarity on where you should be spending your hard earned marketing dollars. Get more focus on your specific niche so you can influence your target audience in a way you never have before. Get a fulcrum point from which you can launch your agency’s growth past your most recent milestone. Performance Indicators are quantifiable measurements used to evaluate a company’s success over time. These are values such as inventory turnover, COGS (cost of goods sold), revenue growth rate, cash flow forecast, relative market share, etc. Every industry and every stage of business needs to use different performance metrics to accurately gauge its success. So, how do you determine which ones to spend time on and where do you even start? I developed the agency performance indicators course to tell you everything you need to know when it comes to measuring your agency’s growth and success. We’ve narrowed it down to three easy categories that work specifically for digital marketing agencies. This way you won’t have to waste your precious time guessing. Expenses: You must know where every penny is going by diligently recording everything you spend your money on. This will allow you to cut an estimated 5-10% off of your expenses. With a detailed record of your expenses, you’ll be able to see what’s really important and what isn’t. Revenue: This doesn’t refer to how much money came into the bank account at the end of each month. This means knowing where the money came from, how it got there, and how you can get more of it from the same or a similar well. You need to know how much came from residual income, project work, referral fees and pass through project work. Customer acquisition cost: Try not to think of this as an expense. Instead, CAC refers to finding leads, closing those leads, and then creating paying customers. This should be at the top of the list if you’re thinking of scaling or selling your agency. Your success will be determined by how much it costs you to get business in the door. This is much more detailed than simply throwing it in as a line item under the expenses category.
With approximately 53,300 business coaches (not all in the digital marketing industry, although it seems like it lately) to choose from, how do you know you are hiring the right…
Mike Allton, Head of Strategic Partnerships at AgoraPulse - talks about Social Media trends, influencer marketing trends, virtual events, collaboration & partnering, or of course AgoraPulse for agencies... all options…
Agencies have growing phases just like children. Each phase has its own set of “growing pains' and issues. If you have ever been a parent or been around children, you…
Forbes just published my latest article talking about the four reasons why people might be done with Facebook. In my article I cover the four reasons why your agency should stand…
Pricing is a topic I discuss on a daily basis with my students. How much do I charge? It is ok to raise my prices even though we are in…
Here is an overview on what's hot right now in Social Media, so get ready--it has all the information that one could need about Changes now and to come. In…
Learn how to prepare your agency for these trends now and for years to come. Top 7 Trends That Will Take Over Marketing in 2021.The year is 2021. What are the…
5 Minute Read... Blue Cheese. Cats. The President. KPIs. What do they all have in common? You either love them or you hate them. So which one are you?Lovers: You may…