‘What’s the difference?’: Service Framework vs. SOP and #1 critical exercise to turn your service framework into a book of SOP’s your team can actually use

Recently, I met with an agency owner the other day and he told me ‘I just need a clear process’.  Of course, my ears perked up and my immediate question was  ‘a process for what? He replied ‘a process for how to do things.’  My (probably insensitive) comment was ‘wow, that’s going to be a…

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Justin Graber & Advent Builder Marketing Case Study: What You Need to Know About Running an Agency. 

Justin Graber & Advent Builder Marketing Case Study: What You Need to Know About Running an Agency.    Justin Graber sat down for an informal interview with me to discuss how his agency has transformed through my coaching program and where he sees his agency going forward. With all of my interviews, I like to…

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Productization – The Benefits of Productizing – Davidson Wicker – Ravetree Agency Project Management Software

The Benefits of Productizing Your Agencies Services By Davidson Wicker, CEO of Ravetree – The Only Platform Built Specifically for Digital Agency Project Management   One of the most impactful changes in software the software industry over the last 15 years is the repackaging of software as service (SaaS). More recently, services-based companies are finding…

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How to Productize Your Digital Agency

What is productization? According to Investopedia: “When something has been productized it means that it has been taken from a raw or minimally developed idea and has been turned into a standard, fully tested, packaged, supported and marketed product.”According to Cambridge: “To make something into a product which can be sold.​”And according to Oxford University​:”Make or develop (a…

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8 Step Perfect Project Lifecycle for Your Digital Agency

6 Minute Read … Congratulations.  You’ve done it! You’ve made the sale! The hard part is over! Right? Wrong… The fun has only just begun. Managing digital projects is no easy task, they present a unique set of challenges that you don’t face anywhere else. If handled correctly, you can wow your clients and develop lifelong relationships. If you mess…

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The #1 Pricing Model for Your Digital Agency

3 Minute Read … What is the perfect pricing model for your digital agency? Ask 5 people and you’ll get 5 different answers. It depends on a variety of factors such as your agency’s maturity, value proposition, service offerings, and target audience. (RELATED: I’ve boiled it down to the 3 M’s of Pricing. Learn what they are and…

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How-To Pick the Best Niche for Your Digital Agency

7 Minute Read …  Choosing a niche is a crucial first step in forming your agency, but it’s a risky move to make because the niche you pick will ultimately make you or break you.   Some niches are more profitable than others. Some niches have more demand than others. Some niches have more competition than others. As you can…

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How to Attract Your Ideal Customer Avatar

6 Minute Read … A customer avatar is your ideal client, the perfect person for your agency to help. It’s more narrow than your target audience. Your target audience is the entire group that you are trying to appeal too, but your customer avatar is the individual. This is important to remember because even when…

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Vision Statement Value – Why Your Digital Agency Needs One

3 Minute Read … When you’re in the early stages of developing your agency you tend to focus on one thing: becoming profitable. So, how do you get there? Sell more, work more, do more, try more, try harder, repeat. While all of those things are important when you’re in survival mode, it’s also important to remember…

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